On Demand  

Join us to learn the basics about public relations and why it should be a key component of your marketing strategy.

We will walk through how to get started with public relations, identifying your key market, your advocates and influencers, and how to focus on what matter for your customers. 

Building your story will be key to a successful press release, and an effective structure. We will provide you with some examples of effective press releases and close off the webinar with some resources and time to address your questions.

Speakers

Veronica Langvee Senior Communications Manager Microsoft Canada

Kate Bergsma Senior Partner Market Advisor Microsoft Canada